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About Loopyty

Toys aren't rubbish — they're heroes, teachers and memory keepers

Mum, Dad, listen — this is the best idea since someone walked on the actual moon. Loopyty helps me rescue toys from the dreaded landfill and find them a brand new kid. It's not a normal marketplace — keep reading!

I grow a digital tree — press play, you'll see

Every time a family picks a pre-loved toy instead of a shiny new one, my tree grows a tiny bit taller. The roots are everyone who has saved a toy — and the more two families adopt and re-home from each other, the thicker the root between them grows. Press play and watch it shoot up!

Chaque racine représente un membre de la communauté avec qui vous avez partagé un jouet
Demo controls— drag the slider, press play, or jump to a stage to preview the tree’s whole life.
20 toys

I level up every time I list my toys

This is the best bit — the more toys I list, the higher I climb. I start as a Toy releaser, then Toys in motion, then — wait for it — Landfill fighter (a warrior against the bin bag of doom!), then Toy champion, Toy legend, and right at the top: Untouchable. One day I'm going to be Untouchable. Just watch.

Le chemin parcouru

13 jouets en ligne — Toys in motion.

Toy releaser

1 jouet

Toys in motion

10 jouets

Vous êtes ici

Landfill fighter

50 jouets

Toy champion

250 jouets

Toy legend

500 jouets

Untouchable

1000 jouets

Encore 37 et vous atteignez Landfill fighter.

I'm such a brilliant shopkeeper that families cheer

When a family adopts my toy, they can write me a review and give me badges and points. There are three: Honest seller, Eco hero, and Magic unboxer (for when opening the parcel feels like a treasure chest!). Collect all three and everyone knows I'm the best shop in the whole realm.

Lettre d’amour. 5 étoiles sur 5. De Lars. Schleich safari set. 4 Apr 2026. Arrived faster than promised and in better shape than I dared hope. My son hasn't put the lions down since.
Honest seller. De Lars. Schleich safari set. 3 Apr 2026. Lars said the lions roared straight out of the photos, exactly as described.
Magic unboxer. De Mia. Duplo farm set. 10 Jan 2025. Mia opened the parcel and said it felt like a treasure chest — wrapped with real care.

Listing a toy is so easy, I can do it myself

I snap a couple of photos, and Loopyty's clever robot helps me write the rest — name, price, the lot. No haggling, no strangers messaging me. When a toy sells, Loopyty handles the money safely, so all I do is wave goodbye. That's how a kid like me gets to be the shopkeeper!

It's just three steps

1
Take two photos
2
The robot writes the details
3
It's listed!

Every toy I loop earns me points

Each toy I re-home and adopt gives me points — I get points for both, as long as there's a review! Points unlock the silliest, most glorious collectable badges ever. I go Looper, then Superlooper, then Superduperlooper — and there are even sillier ones hiding after that. Top secret. You have to loop your toys to find out!

Looper. Obtenu. You have looped your first toy. Your toy is on a new adventure.
Superlooper. Obtenu. Five loops. Five toys that skipped the bin and found a second childhood.
Superduperlooper. Verrouillé. Fifty loops. Fifty kids, fifty surprises, fifty landfills left empty-handed.

Every toy gets a passport — so I can spy on its adventures

This is the magic part. When I re-home a toy, it gets a real passport with stamps inside. So later, when another kid adopts it, I can follow where it went — new owner, new city, brand new mischief, all stamped in. My old dinosaur could be on another planet right now!

Schleich safari set. re-logé à Bergen. Vendu pour 164 NOK. Date 3 Apr 2026. Adopté par Bergen. She says the lions need a bigger jungle now.
Duplo farm set. adopté à Trondheim. Adopté pour 150 NOK. Date 10 Jan 2025. Adopté de Mia · Bergen. Came all the way from Bergen — can't wait to play!

Turns out saving toys is the best game of all

See? Beating the dreaded landfill isn't a chore — it's the most epic game ever, and you get to play it with me. Let's go!

Grown-ups: the practical stuff — how it works, posting, safety — is all in the Help Centre